Unifrance: launch of the Metastories program, in the metaverse, in 2023

Unifrance will launch the Metastories program in the second half of 2023, announced Daniela Elstner, Director General of the organization, on Tuesday, January 10, during the 3rd Export Day (Journée de l’export). This new initiative will take place in the Metaverse. Unifrance will create a virtual cinema room in the game Minecraft in order to introduce short and feature films "to new audiences."